HOW TO USE GOOGLE MY BUSINESS TO MAKE MORE SALES
WHAT IS GOOGLE MY BUSINESS?
Google my Business Profile is an accessible business listing from Google that you can set up for your business. It lets you describe and show pictures of your business, including where it is, what it does, and what it sells.
Creating this best free profile is a great way to get more people to see you on Google services. Information from your Google Business Profile may show up in Google Search, Google Maps, Google Shopping, and other places on the web.
If your business has contact with customers, you can set up a Google Business Profile. People who work for companies with a physical location (like a restaurant or a store) and businesses that work with clients by meeting them at other places (like consultants or plumbers).
Importance:
There is a tool for businesses called "Google My Business." It's free and straightforward to use. It helps companies manage their online presence on Google Search and Maps. It has made it easier for businesses to talk to their customers, both old and new, and tell them what makes their company different from the rest of them.
It helps businesses find new customers and tell people what makes them unique. Google My Business (also known as GMB, Google Local, and Google Places) is a business listing on Google, just like a business listing on an online business directory. It's also a big part of SEO in your area.
WHY DO YOU NEED TO HAVE A GOOGLE MY BUSINESS ACCOUNT?
If you only have an online business, you'll have to use other Google tools like Google Ads and Google Analytics to keep track of your business.
Even if you want people to walk through your door or visit your website, Google is the best search engine. A Google Business Profile helps people find your business when they search for products and services like yours in their neighborhood.
Improve SEO in a specific area:
Your Google My Business page tells people where and how to get to your business. A Google my Business Profile also improves your SEO in your area. For example, when people search for a business near them on Google Maps, they are more likely to see an ad for a local one.
Control the information about your online business:
Google My Business profile helps control and change your contact information, business hours, and other important information.
You can post updates to tell people that you've added more services, closed for a short time, or fully reopened (a handy feature during emergencies like COVID-19). Your information will be more likely to show up on Google Business Profiles than on third-party sites that might be out of date.
Testimonials are one of the best and an excellent way to build trust with people:
Reviews are an essential part of social proof and a perfect way to build trust and credibility with people.
As a business owner of your product sales, you want your clients to share as much or as little information about their purchasing or visiting experience with you as they wish. Google has a combined star rating and space for detailed reviews. People who aren't ready to buy or visit businesses can use this information to determine which companies to go to and what products to buy.
Its s to think about reviews coming in on a public platform like Google My Business and not being able to share only the good ones. The only thing you can't do is respond to all reviews, as we'll explain later.
But don't worry: Google thinks that a mix of positive and negative reviews is more trustworthy than a long list of glowing reviews.
ADVANTAGES OF GOOGLE MY BUSINESS
Google My Business, for example, can make people more likely to trust you, which is one of the benefits we talked about above. Companies can use the platform to find out where they are. People tend to be wary of brands that don't give enough information about themselves on the internet, especially where they are. Google takes a high standard of steps to make sure businesses are legit. It helps people figure out which companies they should be worked out with.
- Encourage and talk to reviewers.
- Give important information about your business, such as your hours, phone number, etc.
- Make it easy for your clients to find their way to your place.
- Make sure people know about company events and news.
- Add some pictures of your business to the site.
- There is a better chance of being found when people search for things
- Buyers will have a better time shopping.
- More people visit your website, social media, and front door.
- For both users and businesses, Google My Business is an essential tool.
Now, let's talk about using Google My Business to make more sales. Take a moment to talk about some of the most important issues people have.
A good review can help you get more people to like you:
Google My Business Listings allows customers who have done business with you in the past to write a review. It lets people who aren't sure if they want to work with you or not.
If you want to make sure that people are happy with your business, you need to make sure that you offer the best services and goods. This way, customers are more likely to give you a good rating and write good reviews.
Figure out what to do to improve your brand by reading reviews:
Your website will show up higher in the search results if you make it better. If a business looks trustworthy and provides good service, Google likes it. As a member of Google My Business, you are letting search engines know that you have been honest about your business. If you want to rise in the rankings, the portal needs to know that you're different from your competitors, which can help you.
It Makes People Want to Get Involved:
Businesses can add buttons to their Google My Business Listings to help people find them. People can just click on your business phone number to reach you. "Share," "Reserve a Table", and "Call Now" are just some of the buttons you can add to your text.
Google My Business isn't charged:
The paid ads aren't the only thing you can do for your business. Why not start with the free ones first? Free: Google My Business can be used by any company. I think it's a better way to get better search engine rankings quickly and easily.
Gives Marketers an Easy-to-understand View:
You can get a better option of what your customers think of your brand, how visible your brand is, your target market, and how people interact with your business by going to the "Insight" section. Now that we've talked about what Google My Business is and what it can do for you let's talk about how to use it to make more sales and make more money.
Putting Your Business on the Internet:
To start, add or claim your business. You can link it to your business when you set up an account.
- The next step is to click the "Start Now" button.
- Give your business address, phone number, website, category, name, and a clear description of your business.
- When you do this, Google will start indexing the information right away, which will give you a strong foundation for your local SEO.
If you have a lot of different places where you work, you have to make separate listings for each one. Afterwards, a search engine will ask if you can prove that your business is real. Doing this can be done over the phone or by mail or email. You can also do it quickly.
Specific your favourite Types:
When you add your business to the portal, make sure to put your primary business category. Here are some fundamental reasons why this is a crucial step to take:
- When you tell Google what kind of business you run, the search engine knows what you want. Many people also like this because it gives them a chance to make their profile more appealing by adding buttons that they can click.
- When someone searches for your business, they can make an appointment with you. This tool lets people reserve a table right from the listing if you run a restaurant.
- Discovery search: When someone searches for a product from the search bar, it is called a "discovery search." Your business's category can help Google find people interested in what your company does.
- It will take more traffic to your website, but it will also make more sales and conversions.
Marketers need to be very specific when choosing a category for their listing. People and businesses can choose from over 3,000 classes, so there shouldn't be any trouble finding one that fits you and your business. Owners of companies can also choose the second type of business. Google will show their business to the right people if they choose the correct category.
High-Quality Photos are best for this job:
High-quality photos can make people more likely to check out your business. It also lets Google know that your profile is active and that you're working on making it look better, which is essential for them to know. If you have clear and high-quality photos of your business, you have a better chance of being found in search results. It is because the popular search engine also looks at pictures.
Here are a few things to keep in mind when adding pictures to your Google My Business Page.
- When you take a picture, put your logo in the middle.
- Keep adding at least one new picture to the site every week.
- Follow Google's rules and guidelines when you upload a picture.
- Do not use stock photos. Instead, use your
- Add geotagging to your photos to show where.
Do a Google review for your business:
An excellent way to show that you care about your customers is to read their reviews. It helps us to focus on if they want to work with your business or not. People who have used your service in the past should write a review on your My Google Business Listing. As a reward, give them a coupon or discount next time they buy something.
Make sure your customers have a great time so they'll write a good review. You can put this in your emails, messages to your customers, and social media posts. The more you respond to questions on Google My Business Listings, the better your local SEO. It'll also serve as a simple FAQ page for your business.
As soon as someone asks a question, Google emails the business. You can start answering right away. As soon as you get on Google Maps, find the questions and begin typing the ones that you know. When someone votes for a question, it will be ranked higher and appear more in search results.
Use Posts to Make Your Business More Known:
The best way to make your business more visible is to put business updates and announcements on Google. You can put images, videos, stories, and gifs on there, too. The search engine wants people who list their businesses to write about them in posts. Putting calls-to-action in your posts makes it easier for people to get in touch with you when they see these ads on the web. CTAs like "Order Now," "Sign Up Today," and "Give Us a Call" are good ways to get your customers' attention.
Read More: https://www.vividads.com.au/blogs/marketing/social-media-marketing-how-to-use-it-tools-tips-and
There is a prep rule of thumb to put your keywords at the start of the post. People only see the first 100 characters of a text when they read it, so you want to get their attention right away to keep them interested. Also, you should make it a goal to write at least one blog post each week.
Keep an eye on things by using insights:
As the last step, you should watch your progress through Google My Business Insights. There are many ways this can help you figure out which parts of your business and marketing strategy to work on the most. It doesn't matter if your website or business doesn't have a lot of traffic right now. You can change your strategy to get more people to come to your site and business.
Use Google My Business Insights to find out:
How many people are looking for your business, have called your company in the past, clicked on your images, asked for your exact location, and read your posts.
It helps you figure out which words and pictures your audience:
To make sure you check your insights at least once a week, you should make it a goal. Keep the numbers in mind when you make changes to your listings. Make them more appealing to people who like what they have to say.
Read More: https://www.vividads.com.au/blogs/marketing/7-of-the-best-search-engines-besides-google
HOW TO SET UP GOOGLE MY BUSINESS
Setting up a Google business profile is very easy!
Step 1: go to the Google Business Profile Manager and sign in with your Google:
If you already have an account on Google my business, you're logged into Google my Business Profile Manager. You can also sign in with your usual Google account information or set up a new account.
Step 2: add your business:
Enter the name of your business. Click "Add your business to Google" if it is not in the drop-down menu. Then, choose the category that best fits your business and click Next to move on.
Step 3: Type in your address:
Suppose you have a place where people can go, choose Yes. Then add your business address. You have to be asked to move a marker on a map to show where the place is. If your business or shop does not have a proper map location, clients can visit online but offer fewer services or deliveries; you can list your service areas. There, then, click "Next."
In this case, Google will ask you where you live. When you've chosen from the drop-down menu, select "Next."
Step 4: write down your name and phone number:
Put in your business phone number and website address so people can get in touch with you. It's okay if you don't want to be called. You don't need to tell me a phone number.
Step 5: Check to see if your business is real:
Your actual address, not a post office box! This information is only used to make sure that your business is real. It is not shown on your Google Business Profile or shared with the public.
When you're done, click Next. There is the option to verify your google my business account. Physical businesses like shops will need to get a postcard to show that they are in the right place. Companies in the service area can be checked by their email address. You'll get a screen that says you've been approved. There, click Next.
Step 6: Make your profile.
Enter your business hours, how you want to be contacted, your business description, and your photos. (We'll talk about how to improve your profile content in the next part of this post.) When you're ready to make a google account, click on the Next button. People who work for a company will see their business profile in the Business Profile Manager.
TIPS ON HOW TO IMPROVE YOUR GOOGLE MY BUSINESS PROFILE
Google takes into account three things when it ranks local searches:
- It is how well your Google My Business listing fits a search.
- Distance: How far away you are from the search or searcher.
- It's essential to know what your business is (based on factors like links, number of reviews, review score, and SEO)
Here are some categories you can do to get the best possible score on all three factors.
Complete all of the parts of your profile:
Customers are more blindly to trust your business if you have a complete Google Business Profile. They're also 70% more likely to go to your place.
According to Google, businesses with complete and accurate information are easier to match with the right searches because they are easier to find. It helps you get a better score for relevance. People who use Google need to know "what you do, where you are, and when they can come to you." You can also get a free template that will help you quickly write a detailed description of your ideal customer or target market.
Now is the time to get the free template:
It's essential to keep your business hours updated if they change over the holidays or the season.
Check where you are:
When Google has verified businesses, they are "more likely to show up in local search results across Google products, like Maps and Search." Another way to improve your score for the distance ranking factor is to add a location that has been verified.
If you didn't verify your location when you set up your account above, you could get a verification postcard now at https://business.google.com/, or you can go there now. Add pictures and videos that show your business
to make your business look more natural.
Use a good profile pic:
Your Google Business Profile has a cover picture and a logo. Images that look like those on your social media profiles will make it easier for people to figure out who you are.
Then, don't stop there. Add pictures and videos to show where you work, how you work, and how your team works together. Make sure to show people what your food looks like, how many people can come at a time, and how the dining room looks. Take a good look at them and ensure they aren't low quality. More people ask for directions and go to businesses with photos, says Google.
High-quality photos can make people more likely to check out your business. It also lets Google know that your profile is active and that you're working on making it look better, which is essential for them to know. If you have clear and high-quality photos of your business, you have a better chance of being found in search results. It is because the popular search engine also looks at pictures.
A few things to keep in mind when adding pictures to your Google My Business Page
- When you take a picture, put your logo in the middle.
- Keep adding at least one new picture to the site every week.
- Follow Google's rules and guidelines when you upload a picture.
- Do not use stock photos. Instead, use your
- Add geotagging to your photos to show where they were taken.
- Add pictures to your listing with these tips!
- Customers should do something for you if you want them to help you. Google has a review.
A proficient way to show that you care about your customers is to read their reviews. It helps us to decide if they want to work with your business or not. People who have used your service in the past should write a review on your My Google Business Listing. As a reward, give them a coupon or discount next time they buy something.
Make sure your customers have a great time so they'll write a good review. In your email newsletter, you can put this in
How to add or change the photos on your Google account:
- From the google, my business dashboard, click on Photos in the left menu and click on the Photos button.
- To start, put your logo and cover picture on. You can do this in three ways: Upload a photo, pick one from your Business Profile album, or choose an image that includes your business.
- Go to the top of the photos page and click At Work or Team
to add more photos.
- You need to just click the Video tab at the top of the photos page and click Add Video.
- Photos of the cover and a video are shown in this list.
Specify Your Favourite Types:
When you add your business to the portal, make sure to put your primary business category. Here are some fundamental reasons why this is a crucial step to take:
When you tell Google what kind of business you run, the search engine knows what you want. Many people also like this because it gives them a chance to make their profile more appealing by adding buttons that they can click. When someone searches for your business, they can make an appointment with you. This tool lets people reserve a table right from the listing if you run a restaurant.
Discovery search: When someone searches for a product from the search bar, it is called a "discovery search." Your business's category can help Google find people interested in what your company does. It will take more traffic to your website, but it will also make more sales and conversions.
Marketers need to be very specific when choosing a category for their listing. People and businesses can choose from over 3,000 classes, so there shouldn't be any trouble finding one that fits you and your business. Owners of companies can also choose the second type of business. Google will show their business to the right people if they choose the correct category.
Use Posts to Make Your Business More Known:
The best way to make your business more visible is to put business updates and announcements on Google. You can put images, videos, stories, and gifs on there, too. The search engine wants people who list their businesses to write about them in posts. Putting calls-to-action in your posts makes it easier for people to get in touch with you when they see these ads on the web. CTAs like "Order Now," "Sign Up Today," and "Give Us a Call" are good ways to get your customers' attention.
There is a proper rule of thumb to put your keywords at the start of the post. People only see the first 100 characters of a text when they read it, so you want to get their attention right away to keep them interested. Also, you should make it a goal to write at least one blog post each week.
Keep an eye on things by using insights:
As the last step, you should watch your progress through Google My Business Insights. There are many ways this can help you figure out which parts of your business and marketing strategy to work on the most. It doesn't matter if your website or business doesn't have a lot of traffic right now. You can change your strategy to get more people to come to your site and business.
If you want to know the following, you can use Google My Business Insights to find out.
- How many people who are looking for your business have called your company in the past? Clicked on your images, ask for your exact location, and read your posts.
- It helps you figure out which words and pictures your audience likes.
- To make sure you check your insights at least once a week, you should make it a goal. Keep the numbers in mind when you make changes to your listings. Make them more appealing to people who like what they have to say.
Add keywords to your profile:
It will be more relevant if you use the right keywords Do not know where to start. Take a look at Google Trends or the Keyword Planner first.
If you want to find out what people are looking for when searching for your business, Google Analytics, Hootsuite Insights, and other tools can help you do that. Incorporate your business description in a way that makes sense. Don't use too many keywords or ones that aren't relevant. It can hurt your search ranking.
Encourage and answer reviews and questions:
People have more faith in their friends and family than faith in businesses. A good review can be the thing that makes people want to buy from you. Reviews also help you rise to Google.
The best time to ask for a review is after you have had a good time. Google makes it easier by giving you a direct link to ask customers to review your business. If you want to share the link to your review request, you can do this:
- On the dashboard, scroll down to the "Share review form." Click that button.
- You can share a review form with your Google My Business account manager.
- In a message to customers, copy the link in your autoresponder or your receipts and paste it in.
- Your Google My Business page can't be turned off. People who write reviews about businesses show that they're real, so it wouldn't be good for you to try to get rid of them.
But, you can also report and flag bad reviews.
Even if a review is good or bad, you can (and should) respond to it! People think businesses that respond to reviews are more trustworthy than businesses that don't. Your brand voice should be used when you respond. If you're responding to a bad review, be honest and say sorry when it's appropriate. It's in the left-hand menu of your business profile manager. To see and respond to reviews, go to the Reviews tab.
Keep the information business up to date:
To make sure your google my business profile is up to date, change some categories like your hours of operation and contact information if they change. Customers don't like it when they show up during business hours and find that you're closed. You should make sure that if you have special hours for holidays or even just once in a while, they show up in your Google my Business Profile.
Google My Business posts can also share updates, product news, offers, and events. You can also use this kind of post to talk about your business.
To make changes to your business info:
At business.google.com, you can go back to the dashboard to make changes to your account. You can also change your business information right from Google search or on Google Maps.
Share your Google My Business posts:
To make a new post, click on the Create post button. A COVID-19 update, an offer, and information about what's new, an event, or a product are some of the posts you can make. Each type of post has different information that needs to be done.
Add extra features and attributes:
Depending on the category you've chosen for your Google business account, you can get access to extra features.
Here's a list of features that are specific to each category:
- Hotels can show their class ratings, sustainability practices, highlights, check-in and check-out times, etc.
- Restaurants and bars can post their menus, dish photos, and most popular dishes on the site.
- Businesses that focus on service can put up a list of their services.
- People in the United States who get medical care can add information about their insurance plans.
- Businesses can also use different buttons based on their kind of business. These buttons include appointment bookings, reservations, and orders.
If you think your business should be able to get one of these best features, but you don't focus on them, you may have chosen the wrong type of business. Your business can be in up to 10 different types of business.
Also, you can add facts to your profile so that your customers can learn more about you. As a shop or restaurant owner, you might want to tell people about free Wi-Fi or outdoor seating. Women-owned and LGBTQ+-friendly: You can even say that your company is both.
How to add or change attributes:
From the dashboard, click Info. Under From the business, click Add attributes. If you've already added details and want to add more, click the pencil next to From the company. Scroll all the available options for your business, check the relevant information, and click Apply. add elements from the company and crowd
Add your products:
If you sell products, add an up-to-date inventory to your Business Profile. In addition to appearing on the google profile itself, your products can appear in Google Shopping. Add products from the business overview such as paintbrush wool roll and oil paint set. To add products for sales of your google my Business Profile
- Add your first product by clicking Get Started from your dashboard, then clicking Products in the left menu.
- To sell products with manufacturer barcodes, let's say you run a retail store in one of these countries using a barcode reader. In this instance, you can utilize Pointy to post your products to your business
profile automatically.
Google's free marketing resources can be put to good use.
Google provides businesses with a free marketing package that includes stickers, social media posts, and downloadable posters. Even better, you can make your unique video. After you've created a business profile, you'll be able to access this link.
HOW GOOGLE MY BUSINESS HELPFUL IN IMPROVING SALES:
The Google Local Pack takes up a lot of space on the first page of Google search results. It's the first thing a Google user will see after typing in their search term.
Seeing the information they need at a glance:
In a search engine, the Google Local Pack (SERP) is a page that shows the places that match your search. There's also a lot of other important information that any potential customer might want to know about, like where the business is on the map, the business's contact number, store hours, and even the business's star rating. It's a good thing for both the company and the customers.
According to Moz, GMB is the most critical factor in Google's local pack rankings. For example, if you want to reach out to people in your area, you can use Google My Business to ensure your information is correct, update it, and make it easier for people to find you.
Can get reviews from people:
People can write reviews of your business on Google My Business, part of the Google Local Pack. The massive power of customer reviews, especially when it comes to search rankings, should never be underestimated. Study: Moz says that online reviews are thought to make up 10% of how search engines rank things.
You need to use GMB to make it easy for people to leave good reviews about your company if you want people to find your business in search results. If you want people to go reviews, here are a few more reasons you need them.
Reviews help local SEO:
Many people use clients' reviews to help them decide what to buy. Up to 93 per cent of customers might be swayed by what other people say online—most of them.
These little blocks of text are written by real people the company hasn't paid to say good things about their products or services. Thus, people think they're more credible, and many believe what they say because they believe they are more believable.
Many clients look at customer reviews before choosing a business in their area. Because people enjoy reading reviews, search engines use them to rank search results. It is because people like to read reviews. If you can use this GMB feature correctly, it can make a big difference for your business.
Increase sales through positive reviews:
Positive reviews are essential. In addition, they help your search engine rankings and are free and reliable ads for your products or services. It is why you should use them. Customers, for example, are more likely to try out a product that has a lot of positive reviews than one that has a lot of bad reviews.
People trust online reviews as much as they trust recommendations from friends and family. In general, the more positive customer reviews your business gets, the better your chances are of getting leads and making more sales. Research describes that there is a link between good reviews and deals.
It's essential to get good reviews, but don't forget that even the best businesses get bad reviews. Make sure you professionally deal with them if they happen to you. Take these criticisms in stride. You should use them to improve your product or service instead. Negative reviews, when used correctly, can be a good source of information that can help your business grow.
You can see how customers think about your company through reviews as a business owner. They let you see how people take your products or services, what strategies you should keep, what things you should change, or what areas you should work on. A review can help you figure out what your customers think. It doesn't matter if the check is good or bad. Logically view them and take them into account.
Google my business gives you insights that you can use to get helpful information:
GMB is important for your Google rankings because it adds value to your business. It also helps you learn about the market. Google is constantly proving that it is in charge of the show.
Google My Business has a lot of powerful tools that can help you plan and make decisions. These tools give you information about important areas that can help you make decisions. This tool lets you see statistics and information that can help you figure out where your audience comes from.
Views GMB can show you how many times your business profile, photos, and posts are being seen by other people. Check if your campaigns are working well and getting the attention you want or if they don't work for your business.
Queries for search:
GMB has a report where you can learn about and understand how people find your business. It shows how people are looking for your listing and what words they use to do so.
Knowing which keywords are essential to your online presence can help you get more traffic. For example, you can dominate long-tail keywords relevant to your business to get more traffic to your website. GMB can give this information to you.
A tool called Engagement GMB can show you how people respond to your posts. You can use the device easy to see what they post and what kind of comments they make. This way, you'll be able to figure out what type of material works best for your business.
Using Audience GMB, you can look at the profiles of people following you. You can also see how many people are interested in you. You'll be able to see what age groups, gender, and even where they come from. These are all good things to know when you're making a campaign.
Putting the information into numbers and knowing these statistics can help you develop sound strategies. The numbers are essential if you want to improve engagement with your audience, the number of people who visit your website, and your company's sales.
It's free and easy to use:
No matter how useful a product is, its full potential won't be reached if it costs too much, isn't practical, or is difficult to use. It isn't the case with Google My Business.
Functional: This tool is free and easy to use, so even small businesses can use it to spread the word about their business. Making and verifying your profile can be done in just a few hours. As it turns out, some tools can get you checked right away. It's time to rock Google page one. With Google's help, you can figure out what's working and what can be done to improve your business's search engine rank, too!
Google My Business nowadays makes it easy for local businesses to promote their products and services online by making them more visible and giving them a better chance of being found in search engine results. It can make it easier for people to find and get in touch with you. In addition, you can use it to improve your online presence. You can connect with customers and make more money with it, too.
CONCLUSION
Google My Business Listing is a freeway for businesses to get their name. It also gives your customers a lot of information, which can help you get more leads and make more sales in the long run. So, there's no reason not to claim your business profile right now.
As a business, customers are going to want you. Make it easy for them to find you and be willing to pay you money. You can use your Google My Business listing to keep track of customer interactions and show important business updates to people looking for your products or services.