We know what you are thinking. With so much emphasis on digital marketing these days, does an on-ground presence even matter? The answer is yes. Yes, it does. The web is essential, but developing a holistic marketing plan that caters to more than one promotional medium is essential for your business. The use of advertising banners and flags can do wonders in this case. They are an essential part of any on-ground campaign and can help your business in the following ways:

Brand Awareness

As per a study published in 2017, 50 percent of customers find out about a business through the flags and signs they have put up. 

Using branded flags increases customer footfall. It also helps in positioning your brand within the mind of a customer. Branding is essential for any business because it separates you from your competitors. Using advertising banners and flags plays a vital role in this. You must develop an attractive banner and get it placed in the right places to attract customers.

Tell Your Story

A creative and well-designed set of flags and signs can powerfully communicate your brand's story. Aesthetics are essential in advertising. People are always drawn to things that are original and interesting as well. You can combine these two elements and attract people by incorporating exciting and intriguing artwork into your signage. This can help you establish your business as a unique entity as well. Remember, the colours, fonts, and artwork you add to your signage all say something about your brand, so make sure you select everything carefully.

Long-Lasting and Cost-Effective

How long does a post stay on your newsfeed? Only a couple of seconds, right? Branded flags and banners are a more durable form of advertising that way. Even viral content will get replaced by the next best thing. Using advertising banners and flags, on the other hand, can provide you with prolonged exposure. You don’t have to keep stressing about the next blog or social media post. Once you get a banner or flag in place, it’s going to be there for a while until you are ready with something new. In a world where the shelf-life of something is limited to a few minutes or seconds, advertising through signage is a promotional tactic that continues to deliver results in the long term. Banners are great for advertising.

Using signage is also more cost-effective than other forms of promotions. Once again, their durability is an essential factor here.

To Sum It Up

Using advertising banners and flags can prove to be a cost-effective and efficient form of on-ground advertising. They help communicate your brand's story and help you stand out from the competition. This is evident from how 85% of customers believe that signage plays a vital role in conveying the personality of a business. Flags and signs also provide you with continuous exposure, which is missing among other forms of advertising. This can help get your brand registered in the mind of a customer and contribute to the growth of your business.

If you want to tell your story through custom flags and banners, pay us a visit at https://www.vividads.com.au!