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When it comes to
trade shows, it’s all about catching the eye. The impact of your
display can make or break your success at the show. Banner
stands very popular because they’re portable, flexible, and not
too expensive. One drawback is that everybody uses them. So how
do you make sure your banner stand draws attention—and doesn’t
make you blend in? Here are a few tips for using a banner stand
effectively.
The right graphics are crucial. Eye-catching graphics make a big
difference. Many experts will tell you to use the same colors as
your company colors and logo, but this isn’t necessarily the
best way to go. There’s a fine line between having a
polished-looking booth and having a monochromatic one. It can be
a good idea to choose colors that contrast effectively with the
rest of your display—contrasting colors are far more
eye-catching than colors that match and blend well. Make sure
there’s some nice contrast within the graphics of the banner
stand—but don’t throw too much color in without giving careful
consideration to how those graphics will interact. Dynamic
photography can also be a good way to draw attention with your
banner stand. But to make sure it comes out well, you’ll need to
be sure your printer is up to the job.
Exciting graphics might turn a few heads, but
it’s your copy that will do the lion’s share of the work. Many
trade show vendors simply put up their company name and tagline
on their banner stand. But what do you want people to do? Read
your banner stand as they walk by—or come in for a closer look?
To tempt people inside, it’s crucial to have a call to action on
your banner stand. This can be a message like “talk to us now”
or “Give us your business card for a chance to win” or pretty
much anything that asks the reader to do something. The idea is
to get passers-by to initiate contact—so you don’t have to chase
them down yourself.
Put your literature out there. Some banner stands come with
removable literature racks that can be attached. Put your banner
stand out front, even slightly outside your booth—and highly
available to people passing by. Then attach those optional
literature racks and fill them up with your brochures, reports,
or whatever else you want your customers to have. That way, even
those who don’t stop at your booth can pick up a brochure as
they pass by.
Bigger isn’t always better. Consider the layout of your trade
show space before deciding what size banner stand you need. Are
you in one big room—with open ceiling space over the booths? If
so, you might want to try making use of that space with a tall
banner stand that can be seen from all directions—hanging banner
stands are perfect for this. But don’t forget that you’ll be
trying to attract people passing nearby, as well. Those people
are unlikely to look up and see your big, beautiful banner. So
make sure you have a display at eye level, too.
A banner stand can add color and life to a trade show display or
retail setting, promote a new product or service, travel with
you anywhere your business goes, and get your name in front of
hundreds of new potential customers. Pick your banner stand with
an eye for what will stand out—and what will work for your
business—and you’ll be in great shape for your next trade show.
In a trade show
setting, your company's exhibit has mere seconds to tell what
you do and how you're better than the people in the next booth.
You know you're better, but your booth is doing the talking.
What's it saying?
Vivid Ads has perfected the art of trade show exhibits and
graphics. In fact, we've been getting companies like yours
noticed for over 18 years. We've assembled a team of expert
designers, project managers and printers to ensure your
company's trade show presence is just as great as your company.
We welcome your business.
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